Ask Alumni | OSU Design Network

“Future Industry” - Exploring trends in retail and design across digital, data and technology

Panelists:

Jackie Farrar is a retail design and development expert, with a 25-year career leading teams and delivering retail spaces around the world, such as Nike House of Innovation in NYC, Shanghai and Paris. In her current role as head of retail design & development, Jackie is focused on building her new org and operationalizing store design and construction for the Google Retail program.

James O'Kane is DGTL's creative technologist. James and his team provide their clients with partnership in human centered design and technology integration. Throughout his career, James provided continuity from concept to completion, becoming a valuable collaborator for clients and partners, and focusing on the application of various disciplines to solve design challenges.

Pamela O'Kane is the founder and managing director of DGTL ,providing the team with leadership based on her career in product development, creative, production and strategic business planning. Pamela founded DGTL in 2017, allowing her to apply her experience in tackling technology challenges in experiential marketing.

Liz Wilson, ’91, is a dynamic product leader with over 20 years of global expertise in the active and outdoor apparel space and a passion for building brands. Liz understands what drives consumer brand loyalty and has a track record of creating product-led disruptions in both large and mid-sized global brands. She exemplifies love of product and is driven to provide an outstanding consumer brand experience while achieving strong financial results. Liz is currently senior vice president of global product creation at Outdoor Research, where she has driven innovation and technical solutions for a demanding audience. Liz holds a B.S. in Merchandise Management from Oregon State University.

Moderator: Jamie Powell, an OSU Design Network council member and moderator of this panel, is a retail expert with a career in corporate retail that spans nearly two decades. She has held positions across visual merchandising, allocation, product merchandising and corporate retail strategy, and most recently moved into a senior leadership role heading the Retail Innovation Lab at Nike. The Retail Innovation Lab, at 55K sq ft., is dedicated to retail excellence across consumer and athlete experiences at scale. The space focuses on delivering seasonal retail excellence and driving future retail innovation. Jamie earned her MBA from Willamette University and is passionate about life coaching. She recently completed coach training with a focus on Positive Intelligence. In her spare time, she is a wife and mom to two rambunctious toddlers.

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